Statement: Why do we care about Britney’s meltdown? And why do we salivate at the thought of Beyoncé and Jay Z’s baby pictures? We're being distracted and playacted by the media, and we don’t mind, because it’s easier that way. The Church of Celebrity (C.O.C) is a critique of celebrity culture posing as a false religion. The C.O.C raises the questions as to why some of us are celebrity and Pop Culture obsessed, I believe it has to do with Evolution and the need to be as close to leaders as possible for survival. It also has to do with the fact that celebrities are just one of us; they were just able to transcend the need to age, and the need of money to pay the bills. Celebrity culture gives the hope that fame can happen to us. With the emergence of media and screens our idols and heroes have transformed from those of moral upstanding to ones based on image. We wear what they wear, and eat what they feed us. The C.O.C. consists of merchandising items of worship; as well as a website, and a Bible that comes out quarterly reflecting the most dominant names in pop culture of that time. The project is a satire on religion and pop culture that uses bright colors and eye candy to raise awareness of how ridiculous it is that celebrities have become our golden standard. At the end of the day, how is our obsession different than a religious cult?
The logo is made up of the angle of 15 minutes on a clock to symbolize 15 minutes of fame.