BECKY G ESQUINAS

ALBUM CAMPAIGN

I worked on Becky G's album campaign, I had the privilege of designing captivating single covers for "Chanel" featuring Peso Pluma, as well as "La Nena," alongside creating the website design. Additionally, I played a crucial role in orchestrating the launch campaign in collaboration with Vita Coco, where we set up food carts across Los Angeles to stream Becky G's music and offer treats to fans, fans were encouraged to visit all locations and participate in a loteria card activity.

Creative Direction:  Leo Araujo
Web Art Direction:  Gavin Taylor
Single Art:  Leo Araujo