doja cat scarlet

In collaboration with the team behind Doja Cat's Scarlet album campaign, I had the exciting opportunity to contribute my creative expertise. I played a pivotal role in ideating innovative campaign concepts and translating them into captivating experiences for fans. One of the highlights of this project was the development of a unique scavenger hunt website, strategically guiding enthusiasts to discover remarkable replica statues of Doja Cat in various hidden locations. Additionally, I had the privilege of crafting visually striking billboard designs and other album collateral that seamlessly integrated with the campaign's overarching vision

Video with coordinates that would appear on the website